It doesn’t. It’s just put back into its place.

Bogdan Naumovici, famous advertising man, explained the reason the print and TV dies in one question: why pay 7 Euros for something that it’s not worth that much? Recent years has shown us the results can be the same with 10% of the money invested. So why pay more?

And he is right. Prices for print and TV advertising were through the roof before the economic crisis. And not justified, people realized now. Can we tell how many copies that magazine sold? No. Can we tell how many people saw that ad? No. So, what were they paying for? For estimates? Seems so.

The print dies because the advertising money is not coming anymore.