Flipping through this presentation about the mobile world, I saw again the enormous Samsung Mobile budget. They are living proof is not enough to have the greatest smartphone, you got to have a big marketing budget. The average Joe sees the Galaxy S4 in Ray Donovan’s hands and that is what he buys. He doesn’t know or does not read Engadget or other tech blogs to find out how beautiful HTC One is. It’s not enough to have a great product.