I like to watch a few youtubers that mow grass. Some go out of their way to find the tallest and craziest proprieties and cut the grass, because this brings a lot of views, and they make money.
Nothing wrong with that.
What i have a problem with is when they brag they took jobs from other lawn cutting professionals because they offered “free” (cutting the lawn while filming it for the youtube). This is not right. You want to do it that way? OK, sure, but dont advertise it. Dont brag with it. Dont present it as a business model. Think about the long term. The guys you took jobs from (because of “free”) are going out of business or start youtube themselves. The space becomes crowded. Less views.
And the customers, if you can call them that, got used to “free”.