Bogdana Butnar, new business manager for a local advertising agency, says on her twitter account:

interesting, a comment seems to say that SEO belongs to copywriters and not to specially trained SEO staff

Good Search Engine Optimization can be done easily with good and unique content. Shoving the same news in Google’s throat is hard work, but look here and here. Those two guys write from time to time good stuff. People link to them. The end of SEO for them.

Good SEO is done with good content. Write good stories and people will come.