Posts tagged with:newspapers

The year started really good. There are a few directions I have noticed going on: Companies moving away from the “like and share” model, as they find out likes do not translate into sales. The smart ones (Coca Cola, Milka) started experimenting with content created for social media. Companies still chasing the like and share […]

I was on the toilet, reading one of the few magazines i still buy on a regular basis. And realized why people are buying fewer and fewer newspapers. The web did not kill the press. Press killed itself. It was a combination of lack of professional journalism and news overload. Almost all of Romanian economic […]

This is a popular topic these days. Everybody seems to have an idea about it, except the newspaper managers. One I hear on a daily basis is “newspapers need to reinvent themselves”. No, they do not. They need to look at what they are not doing anymore, but used to do 2-3-5 years ago. Reporting. […]