Posts from category:romania

These days, a media trust fights eviction, but they don’t fight just that. “Intact” fights the state, the politicians and common sense.   A little bit of history Intact Media Trust was founded by Dan Voiculescu, a businessman emerged from the old Securitate. In his autobiography, we find two interesting facts about his wealth: he […]

Companies from Romania are paying great attention to Social Media, that translates into money from content and counseling. Which is great. There have been more money spent in Social Media in 2013 than in 2011 and 2012 combined, or so I feel.

The year started really good. There are a few directions I have noticed going on: Companies moving away from the “like and share” model, as they find out likes do not translate into sales. The smart ones (Coca Cola, Milka) started experimenting with content created for social media. Companies still chasing the like and share […]

This article is not new. But is very useful in pointing out how and what journalism has became. And in Romania also, don’t think we are special. We got AdPlayers.ro, an advertising blog, who charge 5.000€ a year for listing a company on their directory and bashes companies and people who do not subscribe. I […]

In the last few weeks I have become aware of two companies going bankrupt one due to mismanagement and one due to supporting the wrong party for the elections. The people I care for in this companies try to play it out, even after I asked them to find another jobs, because they think things […]

  Some months ago, a friend asked me what did i think about setting up a small office in Brasov, the city i currently live. He was an online company manager wanting to escape the large costs of having to pay large salaries and rents to employees. And i remembered how Sergiu Biris, the CEO […]

“Why do you clean the sidewalk? Why are you working like a chump for others?” It’s not the first time I’ve heard these words. I used to get out in the morning in the winter when i was young and clean the snow from the sidewalk for the flat i was living with my parents. […]

This is the cry of the Romanian blogger. For years he’s been begging for attention from the companies, and now that he has it, he does not know how to cope with it and how to deliver. Now he has made up his mind he does not want attention (press releases, party invites, product testing […]

Four years ago, Razvan Varabiescu, head of an online agency, contacted me for an advertising campaign on blogs. I chose some of the blogs i thought fit for the job and ran the first advertising campaign on Romanian blogs. After that, i stayed in touch with the other bloggers and started to ran campaigns on […]

So, there is this Romanian guy, Dragos Roua, who talks a lot about success and entrepreneurship and leading a better life. You know the kind, he is not an expert in any field, but he is riding the “write bullshit about being better” blog train that gullible people read and find useful. Dragos Roua used […]